45 Years of Business Brokerage Expertise. 30 Years Exclusively in Franchising.
One Point of Contact. Near-Perfect Success Rate.
Whether you are buying a franchise and need financing, or you are a franchisor protecting your brand from disclosure liability, FranMax has a proven, structured solution built on decades of Canadian franchise experience.
*70 clients, single Canadian franchise system. Past results do not guarantee future outcomes.
Four Audiences. One Trusted Source.
Your first application to the bank is your most important one. Underwriters anchor to that first impression — a declined file rarely gets a second chance. Roger Noble personally architects your entire financing package before a single page reaches the bank.
In Canada's regulated disclosure provinces, legislation can trigger two-year rescission rights and inescapable personal liability for franchisor associates — including officers, the sales team and more — even when innocently providing pro formas or trying to help incoming franchisees with their financing.
Zero cost to the franchisor.
FranMax's Verified Transaction Protocol™ eliminates PDF fraud, synthetic identities, and inflated contractor quotes before your desk sees the file. Every submission has already passed a four-pillar verification process — bank-grade KYC, open banking direct-pull, CRA direct-pull, and independent contractor authentication.
With seven provincial disclosure acts in force, your franchisor clients need a documented, arm's-length Financial Discovery Channel. FranMax provides the independent intermediary structure, the Certificate of Independent Financial Review, and the Firewall™ protocol that protects their FDD and their directors' and other franchisor associates' personal liability exposure.
Individual transactions managed over a 45-year career in Ontario
Franchise financing arranged across Canada
Over four decades serving franchisees and franchise systems
Why FranMax
Roger Noble holds a Juris Doctor degree and brings legal analytical rigour to every file. He is the sole point of contact with banks — you are always dealing directly with 45 years of expertise.
Before accepting a retainer, FranMax vets your credit score, verified net worth, and 90-day equity trail. If the numbers don't support a high probability of success, we tell you before you spend a dollar.
Every submission undergoes a 365-day statutory audit of eligible costs for full CSBFP compliance, professional leasehold review, and market verification — bankers refer clients to us because our packages are complete.
Referral Sources
Many of our clients return to us as they grow — and refer us to other people they know who are exploring business ownership. Word of mouth from satisfied, successful clients is one of our strongest sources of new business.
Franchise systems refer their franchisees to FranMax knowing they'll be looked after by a knowledgeable professional.
Bankers refer clients to us because our complete, well-organized packages make the approval process significantly easier.
Legal counsel recommends FranMax as a trusted independent financial intermediary for franchise transactions.
Free Tool
Estimate your monthly payments on a Canada Small Business Financing Program term loan — including an optional interest-only period — and see your full amortization schedule before you apply.
Proprietary Protocols
One shot at a bank approval. We make sure yours counts. FranMax architects your complete capital stack and guards your financing commitment from first contact to signed approval.
Learn More →Protect your brand. Protect your board. FranMax provides the independent financial discovery channel that insulates your Disclosure Document from associate liability across all seven regulated provinces.
Learn About the Firewall™ →The FranMax Verified Transaction Protocol™ (VTP) is a four-pillar fraud-prevention system — bank-grade KYC, open banking direct-pull, CRA direct-pull, and independent contractor authentication — that eliminates document fraud before a file reaches your desk. Every FranMax submission arrives adjudicator-ready, on first pass.
Learn About the VTP™ →
Meet the Principal
Broker of Record | FranMax Inc. (Brokerage)
Roger Noble has built one of the most specialized practices in Canadian franchise financing over a career spanning more than four decades. Since 1996, he has worked exclusively within the Canadian franchise industry — arranging acquisition financing for franchisees, managing brokerage of existing franchised businesses, and helping franchise systems build compliant, efficient development pipelines.
A Doctor of Law (JD) graduate of the University of Calgary, Roger brings an analytical rigour to every transaction that bridges the gap between the legal requirements of a Franchise Disclosure Document and the practical requirements of the bank's credit adjudication process.
Roger Noble holds a JD from the University of Calgary. He is not a member of any Law Society and is not licensed to practise law. Nothing on this website constitutes legal advice. Brokerage services are provided in Ontario under licence through FranMax Inc. (Brokerage). Franchise financing consulting is available across Canada.
Full Biography →